Faye Toogood and The Cloakroom at the V&A

During this year’s London Design Festival, visitors to the V&A were transformed into temporary custodians via Faye Toogood’s new installation, The Cloakroom. They were invited on a journey of discovery through the Museum’s collections, simply by checking out and wearing one of 150 Toogood coats from the Cloakroom.

Maps were sewn into each coat, guiding visitors to a further 10 variations on the overcoat theme in diverse locations around the V&A. Each of these were specially commissioned sculptures that interpreted and deconstructed specific items from the Museum’s collections.

The 10 sculptures were created using different, unexpected media – ranging from studded industrial rubber to intricately carved marble – drawing on the unparalleled expertise
of 10 British manufacturers, both well-established and up-and-coming. Reflecting and renewing the rich history of design that surrounds them, these individual couture pieces were hidden in the galleries ready to be discovered.

Glazed stoneware and earthenware, galvanized mesh Gallery 138

1 of 10 sculptures for ‘The Cloakroom’ by Faye Toogood

The decorative mastery of the Staffordshire pottery towns were translated into outerwear in ‘The Potter’, an assemblage of glazed stoneware & earthenware fragments that form a large- scale ceramic figure. In place of genteel ornamentation, isolated phrases from the Toogood manifesto are scrawled across the garment like graffiti on a tiled wall.

Maker: 1882 Ltd.